[Inspiration Archive] Bob Hoffman: It seems to me that, in many agencies, creativity is quickly and quietly becoming a support service

During a 2017 talk that took place in London (put forward to you in text format, for your scanning abilities), Bob Hoffman takes a stand for the role of the creatives in the ad industry, claiming that all the other roles should gravitate around them and their ideas. He points out the word ‘creative’ has two different meanings: one is about doing things creatively, which can be attributed to any…

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