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Achim Rietze (Google ZOO EMEA): With the rise of machine learning, we will move to a hyper-personalized version of marketing

Achim Rietze (Strategy Lead, Google ZOO EMEA) began working in advertising in Germany in 2001 and has since travelled from Y&R to Jung von Matt and founded Lukas Lindemann Rosinski’s strategy division, an integrated agency that derived from Jung von Matt, before arriving at Google in 2015.
Achim served as Jury President for this year’s edition of the Effie Awards and had this to say about the …

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